Ania Sommerauer
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Ania Sommerauer
content strategy + trend forecasting + concept design
 

Hi, I’m Ania Sommerauer

I’m a Director of Content Strategy, with a background in trend forecasting, analysis, and concept design

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After almost a decade in NYC, I currently live in Paris, working for Fashion Snoops as the Director of Content Strategy + Kids.

In addition to developing and concepting the best strategies for our company, I spend my days forecasting the latest trends, developing comprehensive reports focusing on color, materials, and prints & patterns while keeping a steady eye on current retail, streets, and runway trends. Gathering inspiration from around the world, I've covered shows in New York, Paris, London, Florence, Amsterdam, and Copenhagen, along with giving trend presentations in London, Ghent, Munich, and New York.

Born in Massachusetts but raised in Wisconsin and South Carolina, I'm a diehard Packers fan who could drink sweet tea by the gallon. I moved to New York City in 2008 to study at the Fashion Institute of Technology, where I graduated early in 2011 with my B.S. in Fashion Merchandising Management with a specialization in Product Development. I jumped headfirst into my career, beginning as an assistant editor at Stylesight. Following Stylesight's acquisition by WGSN, I remained at WGSN until 2014. An in-depth look at my background can be found on Linkedin.

As a first-generation American, I speak English, Polish, and French. I hold dual citizenship between the US and Poland, making me eligible to work in both the US and the EU.

Because I work in the future, my portfolio is password protected. Please enter hellohello! to view my work.

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Interested in what I do? Let’s chat!